SNKRDUNK Magazine
adidas Marina Bay Sands, Singapore · Apr 2, 2025
Reopening coverage for a 4,000 sq.ft. concept store that blends premium design, cultural storytelling, and exclusive collaborations.
V Jaya Surya
Senior Retail DesignerAl Tayer InsigniaDubai, UAE
I design immersive retail and architectural stories—blending spatial intuition with brand strategy. Each project is crafted to feel human, intentional, and quietly bold.
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I design to listen first, then push quietly forward.
Every brief is a conversation. I map the intention, absorb the brand pulse, and translate it into spatial clarity. The goal is calm momentum—stores and environments that feel inevitable, never forced.
Based in Dubai, I blend architectural rigor with retail instincts across 300+ projects, moving between concept strategy, detailing, and visualization with tools like SketchUp, D5, and Revit.
Collaborations span Adidas, Aldar, Al Futtaim Group, BOSS, Cartier, HUGO, Roberto Cavalli, and more— each engagement tuned to nuance, materials, and the stories brands need to tell.
Places touched down
Updated May 2023Vendôme, FranceRiyadh, Saudi ArabiaDubai, UAEIstanbul, TurkeyLagos, NigeriaCasablanca, MoroccoDammam, Saudi ArabiaJeddah, Saudi ArabiaAbu Dhabi, UAEManama, BahrainBaghdad, IraqNew Delhi, IndiaMultan, PakistanFaisalabad, PakistanSialkot, PakistanAmman, JordanTabuk, Saudi ArabiaCairo, EgyptTel Aviv, IsraelKalba, UAEJohannesburg, South AfricaTashkent, UzbekistanMarrakech, MoroccoMumbai, IndiaHurghada, EgyptAtyrau, KazakhstanMombasa, KenyaAbuja, NigeriaBenghazi, LibyaJubail, Saudi ArabiaBaku, AzerbaijanLuanda, AngolaFrankfurt, GermanyOskemen, KazakhstanHo Chi Minh City, VietnamDoha, QatarMaribor, SloveniaMuscat, OmanLisbon, PortugalLeccio, ItalyVendôme, FranceRiyadh, Saudi ArabiaDubai, UAEIstanbul, TurkeyLagos, NigeriaCasablanca, MoroccoDammam, Saudi ArabiaJeddah, Saudi ArabiaAbu Dhabi, UAEManama, BahrainBaghdad, IraqNew Delhi, IndiaMultan, PakistanFaisalabad, PakistanSialkot, PakistanAmman, JordanTabuk, Saudi ArabiaCairo, EgyptTel Aviv, IsraelKalba, UAEJohannesburg, South AfricaTashkent, UzbekistanMarrakech, MoroccoMumbai, IndiaHurghada, EgyptAtyrau, KazakhstanMombasa, KenyaAbuja, NigeriaBenghazi, LibyaJubail, Saudi ArabiaBaku, AzerbaijanLuanda, AngolaFrankfurt, GermanyOskemen, KazakhstanHo Chi Minh City, VietnamDoha, QatarMaribor, SloveniaMuscat, OmanLisbon, PortugalLeccio, Italy
Noted, featured, honored.
Recent press highlights - each story captures the craft, collaboration, and cultural weight behind these builds.
GZ Magazine (GENZ MAG)
adidas Marina Bay Sands, Singapore · Apr 4, 2025
Feature on the Marina Bay Sands launch - runway energy, collabs, and Baremetalco's "Steel in Bloom" holding court at the cultural hub.
SNKRDUNK Magazine
adidas Marina Bay Sands, Singapore · Apr 4, 2025
Grand opening story: fashion runways, live performances, and bespoke artistry to launch a sport-inspired luxury destination.
Checkland Kindleysides
adidas Originals Dubai Mall, UAE
Flagship profiled for its cultural energy and exclusive drops - now the go-to destination for Originals in the region.
Work impact and the nods that followed.
Recognition matters when it signals meaningful design. Awards for Commercial Project of the Year and Retail Interior Design of the Year, plus nods from Design Middle East and NASA juries, affirm the craft and collaboration behind each build.
Clients who left smiling
AdidasHUGO BOSSBOSSHUGOSeikoCartierAldarAl FuttaimRolexMarks & SpencerK & NAl Habtoor MotorsBlueZealWatches & MoreAsteco Al ZeinaAsteco Al RahaSalik HQAl FirasAl Futtaim Electric MotorsJawhara JewellersLadybird NurseryYalla BegumsBITS LobbyTaste of IndiaGadgetsRaddison BluJEEP Grand WagoneerSpring Oasis VillaRoberto CavalliAdidasHUGO BOSSBOSSHUGOSeikoCartierAldarAl FuttaimRolexMarks & SpencerK & NAl Habtoor MotorsBlueZealWatches & MoreAsteco Al ZeinaAsteco Al RahaSalik HQAl FirasAl Futtaim Electric MotorsJawhara JewellersLadybird NurseryYalla BegumsBITS LobbyTaste of IndiaGadgetsRaddison BluJEEP Grand WagoneerSpring Oasis VillaRoberto Cavalli
Learn, evolve, repeat.
350+ projects across architecture, urban planning, interiors, and retail. I lead with clarity, guide teams, and keep brands centered as spaces move from sketch to site.
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Ideas set the pace; future keeps me honest.
I want the next chapters to stretch beyond comfort—projects that question habits, honor context, and stay adaptable. Sustainability, clarity, and human scale guide the way.
I’m looking for collaborations that are ambitious yet grounded—teams that value experimentation, material intelligence, and spaces that feel effortless. The aim: build work that lasts quietly.